Schaumburg, IL (March 21, 2007). Effective Data (ED), a private Schaumburg - based EDI Consulting and Data Integration firm, has once again been selected by Briggs & Stratton to complete electronic data interchange (EDI) services.

Wauwatosa, WI – based Briggs & Stratton has once again partnered with Effective Data to complete their critical EDI projects. Effective Data is now assisting the engine powerhouse with two major data integration initiatives. The first project will include the implementation of Biztalk, and subsequent migration of the existing Catalyst EDI environment to Biztalk. This will be a multi-phased project that will require the conversion of all current EDI trading partners from the existing EDI environment to the new EDI environment, leveraging the new features & technology offered by the new environment. The second project will consist of supporting the existing Catalyst environment while the conversion takes place and existing staff gets trained on the new platform.

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About Briggs & Stratton
With over 90 years of experience, Briggs & Stratton (NYSE: BGG) is the world's largest producer of air-cooled gasoline engines for outdoor power equipment. They design, manufacture, market and service these engines for original equipment manufacturers (OEMs) worldwide. Their engines are incorporated into products as diverse as lawnmowers, generators, pressure washers, pumps and welders, as well as many industrial/commercial applications.