ED helps Gonnella raise dough
Schaumburg, IL (October 3, 2006). Effective Data (ED), a private Schaumburg - based EDI
Consulting and Data Integration firm, has been retained by Gonnella Frozen Products to
complete electronic data interchange services.
The Chicago based name of Gonnella conjures up visions of freshly baked, aromatic, crisp-
crusted bread. When Gonnella first opened they made a few hundred loaves of bread weekly in
a basement shop on Chicago's De Koven Street. The bread that comes out of the ovens today
are the same top quality product that Alessandro Gonnella produced in his small, wood burning
oven when he founded the company over a century ago.
Unlike a century ago, Electronic Data Interchange (EDI) is a business process that companies
must implement in order to expand their operations and compete in the marketplace. In the
mid-1970's Gonnella entered the frozen dough category as a supplier of the highest quality
dough’s for the in-store bakery industry. With the success of this division they purchased a
separate facility in 1980 dedicated solely to this category. The new plant is located in
Schaumburg, Illinois. Gonnella’s frozen dough products are now distributed nationwide.
Effective Data has been called in to work closely with Gonnella's Frozen Products division in
Schaumburg.
Considering Effective Data's history as a leader in the EDI industry, their close proximity to
Gonnella’s location and after meeting with the leadership at ED - Gonnella made the decision
to form a partnership with Effective Data. ED's responsibilities at Gonnella will include setting
up a number of new trading partners, integrating their EDI with their backend systems, and
completely streamlining Gonnella’s entire EDI processes. Effective Data will also provide
Gonnella with 24 / 7 EDI help desk support for any issues that may arise.
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About Gonnella Frozen Products
Founded in 1886, the Gonnella Baking Company produces over 1 1/2 million pounds of product
weekly at three Chicago area facilities. As a high quality supplier for the in-store bakery and
food service industries, Gonnella offers several product lines within the fresh baked, fresh baked
frozen and frozen dough categories.
About Effective Data, Inc.
Effective Data specializes in EDI Consulting and Data Integration. Founded by EDI experts, ED
has been a pioneer in the electronic commerce consulting arena since 1991. Effective Data's
core competency is developing and managing technically robust EDI solutions. With each
project, our EDI Specialists collaborate to identify key business objectives, define a solution
and continually manage the project through a successful implementation with a thorough
understanding of industry standards, best practices and technology.
EDI is our forte and nobody does it better. ED has supported companies of all sizes and in
every industry. We are a vendor neutral company that does not endorse any single product or
service. We work with all EDI, EAI
and B2B platforms.
Headquartered in the Chicagoland area with satellite offices throughout the United States, we
are prepared to provide all your EDI and Data Integration needs nationwide.
For more information, please contact at Effective Data, 847-969-9300 or
email info@effective-data.com.
